Wednesday, April 8, 2009

Secrets of Winning Traffic Through Search Engines

In this article we will discuss how search engines work and how to use them to your advantage. It doesn’t matter how great your website, if no one sees it, you’re not going to make a penny. You can spend days producing the perfect design, weeks tweaking the copy, and months writing the code and uploading the pages, but if no one knows where you are, how are they going to know they should buy from you?

When I first started selling on the Web, the first major problem I ran into was bringing customers to my door. I put banner ads on other sites, organized reciprocal links and joined Web rings. Those methods all worked to some extent, but what really did it for me, what turned my business from a small earner into a major money grabber, was figuring out how to use search engines.

Sure, I’d submitted my sites to the major search engines as soon as I’d finished building them, but I didn’t really pay them much attention. After all, I figured search engines are just for people who are looking for information they’re not really good for commercial sites.

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