Sunday, March 22, 2009

A Good Traffic Logging Service Would Provide Statistics

A good traffic logging service would provide statistics pertaining to the following :
  • How many people visit your site?
  • Where are they from?
  • How are visitors finding your site?
  • What traffic is coming from search engines, links from other sites, and other sources?
  • What keyword search phrases are they using to find your site?
  • What pages are frequented the most what information are visitors most interested in?
  • How do visitors navigate within your web site?
Knowing the answers to these and other fundamental questions is essential for making informed decisions that maximize the return on investment (ROI) of your web site investment. The most important aspect of tracking visitors to your website is analyzing all the statistics you get from your tracking software.

The three main statistics that will show your overall progress are hits, visitors and page views. Hits are tracked when any picture or page loads from your server on to a visitor’s browser. Hits, however, can be very misleading. It is quite an irrelevant statistic for your website. The statistic that is probably the most important for a website is Page Views or Visitors.

This gives you a good indication of two things. First, how many people are coming to your site, and secondly how long are they staying on your site. If you have 250 visitors and 300 page views you can figure that most visitors view one page on your site and then leave. Generally, if you're not getting 2 page views per visitor then you should consider upgrading your site's content so your visitors will stay around longer.

If you see the number of visitors you have increasing as well as the number of page views per visitor increasing then keep up the good work! Always look for this stat as an overall barometer of how your site design is going and if your marketing campaigns are taking hold. Also, a good stat to look for is unique visitors. Once a person visits your site they will not be added to the unique visitors’ category if they visit again.

This is a good way to track new visitors to your website. Page views are a good indication of how "sticky" your website is. A good statistic to keep is Page Views divided by the number of Visitors you have. This statistic will give you a good idea if your content is interesting and if your visitors are staying on your site for a long time and surfing.

Some people are intimidated by web traffic statistics (mostly because of the sheer volume of data available), but they shouldn't be. While there are many highly specialized statistics that can be used for more in depth web traffic analysis, the above areas alone can provide invaluable information on your visitors and your website performance. Remember, this data is available for a reason. It's up to you to use it.

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