Monday, August 9, 2010

Making Your Website Attractive, Interesting, Engaging and Interactive

In this article you will learn the importance designing your website around your customers and their needs. A websites form and content is what will determine if a visitor will stay just a visitor or turn into your next customer. Today we will discuss how to accomplish the later. To succeed at your online business (whether you are selling your own product service or are selling for other merchants as an affiliate), you need a Web site created just for that a simple, focused site.

One that is easy to build, maintenance free, low cost, credible, and a powerful traffic builder and customer converter. Having the right tool and the right product alone doesn’t insure the success of your website. There are many factors to be considered while designing a site. Unfortunately, most of these are easily ignored by Internet business owners.

Build It for Speed
It's a fact of modern life people are in a hurry. This means that you have between 10 and 30 seconds to capture your potential customer's attention. To minimize your load time, keep graphics small. Compress them where possible. Use flashy technology (JavaScript, Flash, Streaming Audio/Video, animation) sparingly and only if it is important to your presentation.

Target your Market
Know who your market is and make certain that your site caters to their needs. It is critical that your site reflect the values of your potential customers. Is your market mostly business professionals? If so, the site must be clean and professional. Is your product aimed mostly a teenagers and young adults? Then your site could be more informal and relaxed. The key here is to know your market and build the site to their preferences.

Focus the Site
Make certain your web site is focused on the goal, selling your product or service. A site offering many unrelated products is not necessarily unfocused, but this is often the case. If your business does offer many products, dedicate a unique page for each instead of trying to sell them all from one page.

Credibility Is Crucial
The most professionally designed site won't sell if your customers don't believe in you. A clear privacy statement is one way to build your credibility. Provide a prominent link to your privacy statement from every page on the site as well as from any location that you are asking your visitors for personal information. Provide legitimate contact information on line.

Navigation should be simple
Make site navigation easy and intuitive. Simple and smooth navigation adds to the convenience of the visitors. Add powerful search and catalog features. Many times a lot of visitors do not have the patience to navigate through the whole website to find what they are looking for.

Consistency is the key
Make sure the site is consistent in look, feel and design. Nothing is more jarring and disturbing to a customer than feeling as if they have just gone to another site. Keep colors and themes constant throughout the site.

Make your site interactive and personalized
Make your website interactive. Add feedback forms as well as email forms that allow your prospective customers to ask you any questions they might have pertaining to a product. Personalization of your website is another key element that can lead to customer delight and can increase your sales. Personalization technology provides you the analytic tools to facilitate cross selling and up-selling when the customer is buying online. It would give you an idea of what products to cross sell and up sell. For example, when a person buys a CD player, a disc cleaner can also be offered.

Content is King
Good content sells a product. Ask yourself the following questions. Does your copy convey the message you wish to get across to your visitors? Is it compelling? Does it lead your visitor through the sales process? Have others review, critique and edit your copy to insure it is delivering the intended message. Always double check your spelling and grammar.

These eight, simple rules will go a long way toward the improvement of your website and most importantly, turn visitors into customers.

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Sunday, March 7, 2010

Beginners Guide to Blogging

A blog is basically an online journal wherein you can digitally pen down your thoughts, ideas, opinions and practically anything that you want people to read. Blogs come in different styles, formats, and settings, depending on the preference of the user. Many blogging sites, offer built in features such as hyperlink, straight texts, pictures etc. Some blogging sites, even allow you to put video and mp3's on your blogs. Instead of writing texts, some bloggers choose to make their blogs more audio friendly, by using spoken word entries. This is called audio blogging.

Basically a blog contains these features :

title- which allows you to label your post
body- this is the content of your post
trackback- other sites can be linked back to your blog
permanent link- every article that you write has a URL
comments- this allow readers to post comments on your blog.

One of the advantages of blogging, is that it is made of only a few templates. Unlike, other websites that is made up of numerous individual pages. This make it easier for blog users to create new pages, because it already has a fix setting that include: slots for title, body of the post, category, etc. This is especially useful for first time users, since they can start blogging right away. They can chose from a number of templates that blogging websites provide.

Anyone who wants to start a blog can do so by becoming a member of a blogging website of their choice. Once they've become members, they automatically become a part of that particular blogging community. They can browse through other bloggers pages, and link them back to their own blogs. They can also make comments on other members' blogs. Blogging is not just limited to personal usage. There are a lot of blogs that follow a theme such as: sports, politics, philosophy, social commentary, etc.

These blogs espouse on their specific themes. This way blogging becomes a medium in which people can share their knowledge and opinions about a variety of themes and topics. Some bloggers even use their blogs as a means to advertise. Some authors advertise their books on their blogs. While other bloggers, use their blogs to shed light to currents issues, events, news and catastrophes. Nowadays in education, blogs also play an important part. Professors use blogging to document the lessons that they have discussed and taught.

This way, students who who have missed classes, can easily catch up with their assignments. A lot of entrepreneurs benefit from blogging by promoting their businesses on their blogs, with millions and millions of people logging onto the net everyday, blogging has become a lucrative move. Some bloggers who run online businesses promote their merchandise online. While others profit through advertisement. But by far, the most popular blog type is the one that takes the form of a personal journal.

This is the kind that is usually used by first time bloggers. Individuals who want to document the daily struggle of their everyday lives, poems, rants, opinions, find that blogging offers them a medium in which to express themselves. Bloggers usually communicate within themselves. This is one of the appeals of blogging. It creates a community of people sharing their ideas, thoughts, and comments with each other. Blogs varying in topics, themes, and set-ups, can be found in blog directories.

First time users who want to get an idea of what the blogging world is all about can browse through a number of blogs using these directories. This way they'd get an idea of what these blogging communities are like. Blogging is popular all over the world. Blog is short for the term weblog. There are no rules when it comes to blogging. Bloggers have the freedom to express themselves how ever way they want, and the best thing about blogging, is that most blogging sites are free.

There are numerous blogging websites to choose from in the net. This give first time users the option of joining a blogging community that appeals to their interests. Just search any blogging directory and you'd get a listing of a lot of blogging sites that are available on the net. It's easy to search a blogging directory, because it is organized according to category. This way you would get exactly what you are after. Blogging is really for everyone. It is fun, simple and easy.
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Sunday, February 28, 2010

Crucial Bliss

Crucial Bliss




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Friday, February 5, 2010

Eidur Gudjohnsen 'Delighted' With Tottenham Move

The Monaco forward has been loaned to Spurs after struggling to establish himself in Ligue 1. The 31 year old failed to find the net in 11 appearances for Les Rouge et Blanc, and will be looking to re-start his playing career at White Hart Lane. "It's great to be back in England, just to be back in the dressing room, the atmosphere, the sense of humor, it's good," he beamed on the official Tottenham Hotspur website. Spurs were not the only side interested in taking the player on loan as Gudjohnsen's former Chelsea team mate, Gianfranco Zola now managing West Ham United, was also keen on his services. However, the international capped 61 teams elected to move to north London over a trip to the east of the capital. "I'm very grateful and looking forward to this opportunity to play for Tottenham Hotspur.



"Waking up on a matchday it seems the whole world is looking at the Premier League and I miss that. I'm really looking forward to it." He continued : "I've got a lot of experience, so just to be an influence in the dressing room, I hope, and to give the manager and the team a different option. "So far it's a very big season for Spurs and I bring more depth to the squad and another option for the manager to use on a matchday." Gudjohnsen added that due to the club's stellar rise up the Premier League ladder, a final ranking in the top four and consequent qualification to next season's Champions League competition should be of optimum priority.

"The team should be looking at this fourth place and really going for it and to do that and still be in the FA Cup you are going to need a squad to get to the finish line. I hope to be part of that. "I'm really exited. It's a great feeling to be back and it's fair to say I've found big motivation again. I'm very focused on doing all I can to help the team." Hammers boss Zola's apparent loss in the race to sign Gudjohnsen could open the door for a late push for Spurs striker Robbie Keane. Tottenham now have forwards in abundence with Keane, Peter Crouch, Roman Pavlyuchenko, Jermain Defoe, and Eidur Gudjohnsen all battling for two places in Redknapp's line-up.

Read more...

Monday, December 14, 2009

Here's Why Paying For Your Traffic Is A Smart Move

There are so many success stories you will hear about businesses making it good in the internet. The troubling thing is, there are maybe a tenfold or even a hundredfold of stories contradictory to theirs. Many have unsuccessfully launched a business enterprise that is internet based but only a handful shall succeed. Is this through luck? That is even more remote. It takes good business sense and a lot of help and team effort. Most importantly, it is the eagerness to succeed and the determination to learn and the willingness to invest in a lot of hard work and some money.

The Very Basic
Like Neo, traffic is “The One”. Without traffic, all your effort would just go to waste. Every business needs customers, without them you wouldn’t have anyone to sell your products to. In the internet world traffic is the walk in customer. The more traffic you have the more people would be able to sell your products to. But like any business that’s in every corner building or in the mall, not everyone that goes in will buy, but the greater of number that do come in to browse your merchandise, the greater number of people that will buy your products.

It is a simple and known fact. But, how do you get traffic, traffic large enough that could make a small percentage of eventual buyers enough to make a good profit. Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to provide them with good business. Many of these success stories get their traffic from paying others. Yes that’s right you have to spend money to make money.

Advertising is the key. The more people that knows that your site exists; the more people would of course go to your site, that’s common sense. While there are many ways that can get you advertising for free, this do not generate the same high volume as those methods that are getting paid. These paid advertisements include advertising schemes by Google and Yahoo.

The Value of Searches
The search and will be the easiest and fastest medium in finding what a person needs in the internet. Search engines have been very popular because they provide a vital service to many people. They are free and easy to use. With this popularity, they get many visitors and clicks that they are the most common sites that people go to. It is easy to understand why so many companies would pay to advertise with these search engines. Search engines provide information to the millions of users that they have each day.

They provide links to many sites that a user may be looking for. If your sites link pop up in the high ranks of the search results page, you get a great chance that they will go to your site. While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks. When you pay for your advertisements, it is like paying for your traffic. This may sound like not such a good idea, but the payoffs would tell a different story. When you pay for your traffic, you are guaranteed of a consistent traffic flow to your site. You will never go with an empty sales day.


Paying for your Traffic
Usually, you will be charged with the number of hits a link gets when your ads is clicked, this is called pay per click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools that aid you in using the right keyword for the right moment. All the money you spend in paying for your traffic will not be for naught. You will get an impressive boost in traffic which will also result to a great boost in your sales figures. Paying for your traffic would be a really good idea and you will get all the benefits it has to offer.
Read more...

How To Generate Traffic Using Only Free Methods

Putting up a company would of course require a lot of things, to get straight to the point, you need a capital. To make money requires money as well. But of course, with the versatility the internet offers, there are many ways you could find that could help optimize the potential of your site or business in generating traffic. While there are ways to jumpstart your traffic flows, many sites don’t have the resources that others have to generate more traffic for your site. Well, you don’t have to spend a cent all you need is the proper mindset and a lot of eagerness.

You also must have the drive and perseverance to do hard work and research to generate more traffic for your site. How sweet it is to have more traffic for your site without spending a single cent. Now it’s a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Because it is possible, you don’t need to speed a single cent, it may take time, to say honestly, I’m not going to beat around the bush with you. You get better chances by paying for your advertisements, but at least you get a fighting chance with some of these free methods I’m about to tell you.

Take advantage of online forums and online communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the niche that you represent or offer. Another great advantage is that you know what you are getting into and you will be prepared.

With online communities and forums you can build a reputation for your company. Show them what you are made of and wow them with your range of expertise about the subject, with that you can build a reputation and build trust with the people in your expertise and knowledge. You can also make use of newsletters. Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people.

The more people who signs up for your newsletter, the more people there will be that will go to your site increasing your traffic. Another great idea is trading links with other sites. You don’t have to spend a cent. All you have to do is reach an agreement with another webmaster. With exchanging links, the efforts both sites do will benefit both sites. Every traffic that goes to the site could potentially click on the link of your site and visit your site as well. This works well especially when both sites feature the same niche.

Write articles that could pique the attention of people that have interest in your product. Try writing articles that will provide tips and guides to other aficionados. Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs. Many sites offer free submission and posting of your articles. When people find interest in your articles they have a good chance of following the track by finding out where the article originated.

Include a link or a brief description of your company with the article and there’s a great probability that they will go to your site. Write good content for your site. Many search engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that a content should be done by a professional content writer. You could do your on but you have to make content for your site that is entertaining as well as informational.

It should provide certain requirements as well as great quality. Generally, internet users use search engines to find what they are looking for. Search engines in return use keyword searching in aiding their search results. With the right keywords, you could get high rankings in search engine results without the costs. All of these methods and more will drive more traffic to your site for free. All it takes is a bit of effort and extended man hours. Learn all you can about the methods depicted here and you will soon have a site with a great traffic flow without the usual costs that come with it.

Read more...

How To Use A Tell A Friend Script To Drive Traffic Today

More and more webmasters have the recurring dilemma on how to increase the flow of traffic in the websites. During the past few years many methods that been developed to solve this predicament. While most of them would work there are those that would not make even a small impact. One of the methods that have spawned many success stories in driving traffic into websites is viral marketing. Viral marketing makes use of the tendency of a person to share something to find informative, entertaining or amazing.

Many companies bank on this behavior to spread their products and increase the popularity of their company or their website. Viral marketing makes use of many mediums in enticing this behavior. It might be in the form of an interesting story, an addicting flash game, an amusing video and many others that may catch a person’s fancy. This ingenious form of marketing is typically low cost and is a wonderful tool for any company to utilize. The benefit greatly overshadows the cost or efforts to initialize this marketing scheme. Any website would greatly benefit that viral marketing.


Tell A Friend Script
One of the easiest methods in viral marketing is using a tell a friend script. This is a simple programming script that you can attach to the programming of your website. Generally, tell a friends script are installed in pages where a media is placed so that a person can easily send the media to any of his friends or his family members. The basic concept of a tell a friend script is a script wherein a person may input his name, e-mail address, the recipient’s e-mail address and send the media to the intended recipient much like an e-mail with an attachment.

As the recipient receives the e-mail he wouldn’t think of the mail a spam mail because he would see the sender’s name as someone he or she knows and trust. Tell a friend script eliminates greatly the chances of being blocked because they use the information inputted by the sender. This allows for wider spreading of this marketing method. It can be quite sneaky but it is very effective. With the e-mail sent and opened the sent media will either be read, viewed or played.

Also along with the mail would be a brief description of the company or site that sponsors the media sent. This allows for the introduction of either the site, company name or its products. The along with it is another tell a friend script. Then the process begins again. As more people use the tell a friend script, more and more people will know of the existence of the sponsoring company or site. People who read the ads inside the mail who liked what they see would go and click on the link and visit the site. This drives traffic into the site resulting to great number of potential customers.


Tell A Friend Script Availability
A tell a friend script is very simple and does not require a complicated method of programming. In fact, you can copy paste a script and simply put it on an intended page. Finding one is even simpler. All you have to do is go to a search engine and type in the search box “tell a friend script” then press enter or click go. In the search results page you will see many links that will direct you to a site where you can get a tell a friend script. It would just be a simple matter of looking and searching for the script and copying it to your intended web page.

With a tell a friend script viral marketing strategy you can drive traffic into your site which could potentially spell profits. This is a simple harmless script that offers great benefits for low cost paired with great creativity and foresight. It is imperative that you have patience in using a tell a friend script. If your chosen media doesn’t get the mileage that is expected of it, it may take some time before it gets spread or shared. But surely many people will see your ads and there is great probability that they will visit your site increasing your traffic flow.

Read more...

Friday, November 6, 2009

Here's Why Paying For Your Traffic is a Smart Move

There are so many success stories you will hear about businesses making it good in the internet. The troubling thing is, there are maybe a tenfold or even a hundredfold of stories contradictory to theirs. Many have unsuccessfully launched a business enterprise that is internet based but only a handful shall succeed. Is this through luck? That is even more remote. It takes good business sense and a lot of help and team effort. Most importantly, it is the eagerness to succeed and the determination to learn and the willingness to invest in a lot of hard work and some money.

The Very Basic
Like Neo, traffic is “The One”. Without traffic, all your effort would just go to waste. Every business needs customers, without them you wouldn’t have anyone to sell your products to. In the internet world traffic is the walk in customer. The more traffic you have the more people would be able to sell your products to. But like any business that’s in every corner building or in the mall, not everyone that goes in will buy, but the greater of number that do come in to browse your merchandise, the greater number of people that will buy your products.

It is a simple and known fact. But, how do you get traffic, traffic large enough that could make a small percentage of eventual buyers enough to make a good profit. Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent actually buys, but that small percentage is enough to provide them with good business. Many of these success stories get their traffic from paying others. Yes that’s right you have to spend money to make money.

Advertising is the key. The more people that knows that your site exists the more people would of course go to your site, that’s common sense. While there are many ways that can get you advertising for free, this do not generate the same high volume as those methods that are getting paid. These paid advertisements include advertising schemes by Google and Yahoo.


The Value of Searches
The search and will be the easiest and fastest medium in finding what a person needs in the internet. Search engines have been very popular because they provide a vital service to many people. They are free and easy to use. With this popularity, they get many visitors and clicks that they are the most common sites that people go to. It is easy to understand why so many companies would pay to advertise with these search engines.

Search engines provide information to the millions of users that they have each day. They provide links to many sites that a user may be looking for. If your sites link pop up in the high ranks of the search results page, you get a great chance that they will go to your site. While search engine optimization is a cheaper and low cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks. When you pay for your advertisements, it is like paying for your traffic. This may sound like not such a good idea, but the payoffs would tell a different story. When you pay for your traffic, you are guaranteed of a consistent traffic flow to your site. You will never go with an empty sales day.

Paying for your Traffic
Usually, you will be charged with the number of hits a link gets when your ads is clicked, this is called pay per click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. It is imperative that you have good keyword content in your ad. There are many tools that aid you in using the right keyword for the right moment. All the money you spend in paying for your traffic will not be for naught. You will get an impressive boost in traffic which will also result to a great boost in your sales figures. Paying for your traffic would be a really good idea and you will get all the benefits it has to offer.
Read more...

How To Generate Traffic Using Only Free Methods

Putting up a company would of course require a lot of things, to get straight to the point, you need a capital. To make money requires money as well. But of course, with the versatility the internet offers, there are many ways you could find that could help optimize the potential of your site or business in generating traffic. While there are ways to jump start your traffic flows, many sites don’t have the resources that others have to generate more traffic for your site. Well, you don’t have to spend a cent all you need is the proper mindset and a lot of eagerness.

You also must have the drive and perseverance to do hard work and research to generate more traffic for your site. How sweet it is to have more traffic for your site without spending a single cent. Now it’s a sure thing that many sites have articles that offer tips and guidelines in how to generate traffic using only free methods. Because it is possible, you don’t need to speed a single cent, it may take time, to say honestly, I’m not going to beat around the bush with you.

You get better chances by paying for your advertisements, but at least you get a fighting chance with some of these free methods I’m about to tell you. Take advantage of online forums and online communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the niche that you represent or offer. Another great advantage is that you know what you are getting into and you will be prepared.


With online communities and forums you can build a reputation for your company. Show them what you are made of and wow them with your range of expertise about the subject, with that you can build a reputation and build trust with the people in your expertise and knowledge. You can also make use of newsletters. Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people.

The more people who signs up for your newsletter, the more people there will be that will go to your site increasing your traffic. Another great idea is trading links with other sites. You don’t have to spend a cent. All you have to do is reach an agreement with another webmaster. With exchanging links, the efforts both sites do will benefit both sites. Every traffic that goes to the site could potentially click on the link of your site and visit your site as well.

This works well especially when both sites feature the same niche. Write articles that could pique the attention of people that have interest in your product. Try writing articles that will provide tips and guides to other aficionados. Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs. Many sites offer free submission and posting of your articles.

When people find interest in your articles they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there’s a great probability that they will go to your site. Write good content for your site. Many search engines track down the keywords and keyword phrases your site uses and how they are used. It is not a requirement that a content should be done by a professional content writer.

You could do your on but you have to make content for your site that is entertaining as well as informational. It should provide certain requirements as well as great quality. Generally, internet users use search engines to find what they are looking for. Search engines in return use keyword searching in aiding their search results. With the right keywords, you could get high rankings in search engine results without the costs. All of these methods and more will drive more traffic to your site for free. All it takes is a bit of effort and extended man hours. Learn all you can about the methods depicted here and you will soon have a site with a great traffic flow without the usual costs that come with it.
Read more...

Tuesday, October 20, 2009

How To Avoid Getting Your Adsense Account Terminated

Google, being the undisputable leader in search engines from then until now, is placing a high importance on the quality and relevancy of its search engines. Most especially now that the company is public property. In order to keep the shareholders and users of its engines happy, the quality of the returned results are given extreme importance. For this same reason, doing the wrong things in the Adsense and other forms of advertisements, whether intentionally or unintentionally, will result in a severe penalty, may get you banned and even have your account terminated.

Nothing like a good action taken to keep wrongdoers from doing the same things over again. So for those who are thinking of getting a career in Adsense, do not just think of the strategies you will be using to generate more earnings. Consider some things first before you actually get involved. Hidden texts. Filling your advertisement page with texts to small to read, has the same color as the background and using css for the sole purpose of loading them with rich keywords content and copy will earn you a penalty award that is given to those who are hiding links.


Page cloaking. There is a common practice of using browser or bot sniffers to serve the bots of a different page other than the page your visitors will see. Loading a page with a bot that a human user will never see is a definite no-no. This is tricking them to click on something that you want but they may not want to go to. Multiple submissions. Submitting multiple copies of your domain and pages is another thing to stay away from. For example, trying to submit a URL of an Adsense as two separate URL’s is the same as inviting trouble and even termination.

Likewise, this is a reason to avoid auto submitters for those who are receiving submissions. Better check first if your domain is submitted already an a certain search engine before you try to submit to it again. If you see it there, then move on. No point contemplating whether to try and submit there again. Link farms. Be wary of who and what are you linking your Adsense to. The search engines know that you cannot control your links in. But you can certainly control what you link to.

Link farming has always been a rotten apple in the eyes of search engines, especially Google. That is reason enough to try and avoid them. Having a link higher than 100 on a single page will classify you as a link farm so try and not to make them higher than that. Page rank for sale. If you have been online for quite some time, you will notice that there are some sites selling their PR links or trading them with other sites. If you are doing this, expect a ban anytime in the future. It is okay to sell ads or gain the link.

But doing it on direct advertisement of your page rank is a way to get on search engines bad side. Doorways. This is similar to cloaking pages. The common practice of a page loaded with choice keyword ads aimed at redirecting visitors to another “user friendly” page is a big issue among search engines. There are many SEO firms offering this kind of services. Now that you know what they actually are, try to avoid them at all costs. Multiple domains having the same content. In case you are not aware of it, search engines look at domains IP’s, registry dates and many others.

Having multiple domains having the same exact content is not something you can hide from them. The same goes with content multiplied many times on separate pages, sub domains and forwarding multiple domains to the same content. Many of the above techniques apply to most search engines and is not entirely for Google only. By having a mind set that you are building your Adsense together with your pages for the human users and not for bots, you can be assured of the great things for your ads and sites. Not to mention avoiding the wrath of the search engines and getting your Adsense and site account terminated altogether.
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